TAKUSAN DESIGN Inc.

"by mimc" was launched as MiMC's third line of cosmetics. It was developed as a pressed-type sunscreen mineral powder in two SKUs: SPF50 and SPF40. Compared to MiMC's distribution channels, bymimc was aimed at wholesale to variety shops, so I worked with an illustrator to develop package designs that were conscious of creating an approachable image to encourage younger customers to pick them up casually.
I was responsible for the logo, product packaging, direct mail, and paper fixture creation for store distribution.