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Anchor 10

Guerlain
SNS Art Direction
WHAT WE DID
Art Direction
Shooting Direction
I was responsible for the art direction of Instagram and SNS key visuals. I proposed visuals aligned with seasonal events and campaigns.
I assembled a photography team and created content that followers would enjoy more, such as seasonal content. While maintaining the world view of this traditional brand, I worked to create content that would appeal to new generations as well.
Instagram: Guerlain *Note: At that time, there was a Japanese version account called "guerlainjp," but it seems to have been consolidated into the main country account now.
PERIOD
2016 〜 2018
CREATIVE STAFF
Photographer:MASASHI IIZUKA (TRIVAL inc)
Stylist : BEKKY
Art Director : JURI TAKENAKA
Client:Guerlain
























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