TAKUSAN DESIGN Inc.

I was responsible for the art direction of Instagram and SNS key visuals. I proposed visuals aligned with seasonal events and campaigns.

Since the brand concept changed to "Wanting beauty rather than cuteness" from Spring 2020, I made an effort to create more sophisticated visuals compared to the previous season.

 

As a team, we created seasonal content and everyday content for followers to enjoy. Because it was during the COVID period and there were fewer opportunities for customers to physically handle the products, I also created GIF videos to better convey the appeal of the products.

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