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Anchor 11
HIRO TOKYO
Art Direction
WHAT WE DID
Art Direction
Package Design
HIRO TOKYO is an outbound-focused cosmetics brand primarily targeting Chinese-speaking regions. I was in charge of art direction for their products. While incorporating feedback from the home country team, we created package designs that authentically represented the HIRO TOKYO brand identity.
PERIOD
2015 ~ 2020
SYN®︎-AKE Series
Syn-Ake = A skincare line with snake venom as its main ingredient. I created a design using python (snake) patterns to clearly communicate the snake venom concept. I also created the characters for "snake venom." However, due to pharmaceutical regulations, these couldn't be included on the product itself, so I suggested using them in promotional materials instead. Since many customers in Chinese-speaking regions prefer to purchase in multiples of three, I designed the cosmetic boxes with a twisted snake-like shape that could connect three boxes together.
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SYN-AKE
MAKEup
HIRO TOKYO Makeup Series
HIRO TOKYO's original makeup series. As the brand colors are black and pink, I unified the design with an achromatic black base to ensure color products like foundation would appear beautiful.
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SKURA
SAKURA Series
A skincare line with cherry blossom extract as the main ingredient. I included cherry blossom petals falling like snow on the packaging so that even people from foreign countries could instantly recognize it as "sakura.
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